The community group discussed teenagers (high school) and young adults as the target audience. These are some quotes and bullet points I pulled from this article:
“Teens are a pivotal segment of wireless users. As the first generation born into a wireless society, how they use their cell phones and what they expect of these devices in the future will drive the next wave of innovation in our industry.”
- a majority (57 percent) view their cell phone as the key to their social life.
They want cell phones that break boundaries and are personalized to fit their lifestyle. Topping their wireless wish list are phones that:
- Guarantee secured data access to the user only (80 percent)
- Provide accessibility to personal health records (66 percent)
- Present opportunities to be educated anywhere in the world (66 percent)
- Bring users closer to global issues impacting teens’ world (63 percent)
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